5 Books Every Entrepreneur (Or Those Who Want to Be One) Should Read

You’ve probably heard the old quote, “Choose a job that you like and you’ll never have to work a day in your life.”  This best describes the heart of an entrepreneur- creating a business out of something you love and hopefully making money at it (although much easier said than done).  Always remaining a student is the first step- learning from those around you and about their successes and failures is one of the best ways to help get your dream off the ground or to that next level.

Here are our top 5 picks for books every entrepreneur should read:

  • Start Something That Matters (Blake Mycoskie): Mycoskie, founder of TOMS, makes an excellent case that you don’t have to choose between what you care about and making a living.  TOMS is best known for their business concept of giving back “One for One”.  For every pair of TOMS shoes purchased, the company gives one to a kid less fortunate. Mycoskie inspires readers to find profit, passion, and meaning all at once—right now.
  • The Tipping Point (Malcolm Gladwell):  Another compelling read from Gladwell, The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.  Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
  • The New Rules of Marketing & PR (David Meerman Scott):  Even if you don’t consider it your expertise or care anything about it, a successful entrepreneur cannot ignore marketing and social media best practices.  This book is a great way to get your feet wet and get the wheels turning.  If nothing else, it will help you know what to look for when hiring a marketing/PR person, but chances are if you’re just starting out, YOU will be that person for a while.
  • 48 Days to the Work You Love (Dan Miller):  Studies estimate half of the American workforce will soon consist of freelancers, consultants, independent contractors, entrepreneurs, electronic immigrants, and so forth.  Are you ready?  In 48 Days to the Work You Love, Miller discusses not so much about finding a new job as it is learning about who we are really called to be in relation to our vocation whatever shape that career may take in these changing times.
  • Sam Walton: Made in America (Sam Walton):  Straight from the mouth of the man who founded a simple dime store and turned it into the largest retailer in the world- Walmart and Sam’s Club.  This is an excellent read about the sweat equity it takes to start and grow a successful business.