“Hands down, the biggest mistake small businesses are making on social media is not using social media,” said Steve Strauss in a recent Forbes article. Social media is the biggest marketing game changer of our generation. Gone are the days when your only options were newspaper ads or paying big-time ad agencies to create commercials and posters. Social media allows you to instantly and directly reach your customers— and for free.
The Digital Buzz Blog reports that in 2013 Facebook reached over 1.5 billion users with 23 percent checking Facebook more than 5 times daily. Seventy-four percent of marketers believe Facebook is important for their lead generation strategy. Other social media platforms such as Instagram report that every second 8000 like some or other photo and on Twitter 400 million tweets are sent every day. Why shouldn’t your business be a part of this phenom?
Here are five tips to get your business on the social media road to success:
- Update Frequently – You must keep your audience engaged. Posting frequently and with variety will keep your business in the forefront of people’s minds. Running social media is a lot like owning a pet- you’ve got to feed it every day and maybe a few times a day (not just when you want to).
- Don’t Spread Yourself too Thin – Signing up for every social media platform under the sun does not mean success- it does mean you’ll probably burn yourself out quickly trying to run them all (See #5). Pick one or two that best suits your business and do it well. For example, if you’re a print shop, it would make sense to hold off on LinkedIn and focus on working with social media tools such as Facebook, Twitter or Instagram.
- Do Giveaways, Offer Coupon’s – Give customers and potential customers a reason to come back or start using your product. This also speaks back to tip number one, using a variety of posts. Nothing will grab attention more than freebees or coupons as a way for customers to save money.
- Know Your Customer – Based on information you’ve collected from sales and your customer demographics- use this information to make more detailed postings. Back to the print shop example- maybe your top selling product is poster size photographs. Then highlight the numerous ways you can edit the photo for the customer or post coupons for a percentage off of the next purchase. The results from this could be two-fold, a customer who loves poster size prints would come back in with their coupon or someone who has never heard of poster size prints could decide to give it a try.
- Use a Social Media Manager – Not only will this help streamline your social networking, it will also analyze, measure and create reports about your engagement efforts. Using a manager means you will only have to post once from the “motherboard” and it will send the post out to all the mediums you utilize. Depending on what you’re looking for, there are many reliable free managers and others that require a monthly fee. Check some of the most popular managers such as HootSuite, Buffer, and SocialFlow.
Looking for more answers on how to be successful on social medial platforms? Contact Ellos Global for a free consultation. We’d love to work with you to create a social media blueprint for your business that will reap benefits for years to come.